Business Fundamentals | NTU
A comprehensive course for students to understand and revise basic business terminologies and concepts.
Course Overview
Demand & Supply
Price & Non-Price Determinants
Price Elasticity
Case - Economics
Introduction - Operations
Bottleneck
Utilization
Case - Operations
Introduction - Marketing
STP Framework
Marketing Mix
Case - Marketing
Introduction - Finance
Income Statement
Balance Sheet
Cash Flow Statement
Financial Ratios
Case - Finance
Introduction - Valuation
Discounted Cash Flow
Free Cash Flow
Weighted Average Cost Of Capital (WACC)
Terminal Value
Case - Valuation